Business Details
32 Years
experience
Trusted Data Management Solutions for Hospitality & Meetings Industry
Founded in 1994, Meetings Database Institute (MDI) has established itself as a trusted partner in data management solutions for the hospitality, meetings, and association industries. Our mission centers on helping clients achieve and exceed their goals by leveraging data-driven strategies to maximize revenue and operational efficiency. With over 30 years of experience, our team combines deep industry expertise with proprietary systems to deliver actionable insights that transform chaotic data into strategic assets. We prioritize integrity, intelligence, and impact in every project, ensuring our clients make informed decisions that drive growth. Our services are tailored to hotels, hotel brands, destination marketing organizations (DMOs), associations, and investors, addressing their unique challenges through customized data analysis.By focusing on the data within existing systems, we uncover opportunities for incremental revenue and efficiency improvements long before data science became mainstream. Our teams 100+ combined years of experience in database marketing, hospitality sales, and integrated marketing positions us to deliver results-oriented solutions. We take pride in our client-centric approach, with most of our business stemming from referrals, reflecting our commitment to trust and transparency. From data centralization to new business development, MDI partners with organizations to turn complex data into actionable strategies that enhance decision-making and profitability. Our legacy of success is built on a foundation of empirical analysis, proven methodologies, and a relentless focus on client outcomes.
Services
Data Surgery
Account Redeployment
Lead Analysis
ALLS Reporting
Data Centralization
New Business Development
Details
- Year established: 1994
Highlights and features
- 30+ years of experience in hospitality data management
- Proprietary systems for actionable data insights
- Client-focused approach with 90% referral-based business
- Industry-specific expertise in meetings and hospitality
- Proven track record managing $40B+ in room revenue
What people say
Smart strategic decision
Outstanding organizations
Data chaos to order
Revenue growth achieved
Trusted partner
Services
Data Surgery
Our Data Surgery service transforms disorganized databases into actionable assets by eliminating unproductive records and highlighting high-value opportunities. Through proprietary analysis, we identify which accounts to prioritize, when to engage, and why they matter. This process increases efficiency while uncovering hidden revenue potential within your existing data systems.
Account Redeployment
Optimize your sales deployment with our proprietary analysis identifying the most profitable markets and incentive structures. We evaluate vertical vs. geographic deployment models to maximize revenue potential while helping management teams refocus resources on high-impact opportunities rather than getting bogged down by daily operational tasks.
Lead Analysis
Our third-party lead analysis provides objective ROI measurements for all partnership channels. By analyzing conversion ratios and impact metrics, we help clients allocate marketing budgets effectively. This service acts as an impartial referee, guiding critical sales decisions based on empirical data rather than assumptions.
ALLS Reporting
Account Listing Lead Summary (ALLS) delivers a comprehensive view of sales accounts in one sortable file. This industry-first tool increases sales efficiency by providing detailed production metrics and intelligence, enabling sales teams to focus on high-value accounts at optimal times for maximum revenue generation.
Data Centralization
We streamline complex data environments through centralization and integration of multiple data sources. Whether handling mergers, system migrations, or multi-party collaborations, our expertise ensures clean, unified datasets that improve decision-making efficiency while reducing operational complexities across hotel clusters and organizational transitions.
People
Cathy Keller
Vice President Sales & Service
Cathy Keller leads sales and service initiatives at Visit Omaha, driving strategic growth through data-driven decision-making. With extensive industry experience, she has implemented MDI's solutions to enhance revenue optimization and operational efficiency.
Questions
What industries does MDI specialize in?
We focus exclusively on hospitality, meetings, and association industries, providing data solutions for hotels, DMOs, and investor groups.
How does MDI improve data efficiency?
Our proprietary Data Surgery process cleans and organizes databases, eliminating unproductive records while highlighting high-value opportunities for revenue growth.
What experience does MDI bring?
With 30+ years in the field and 100+ combined years of team experience, we've managed 5+ million records and $40B+ in room revenue for industry clients.
Can MDI integrate with existing systems?
Yes, our data centralization services seamlessly integrate multiple data sets from mergers, system changes, or clustered hotel portfolios into unified actionable databases.
How do you measure success?
We track concrete metrics like increased room nights, meeting attendance growth, and revenue improvements through empirical data analysis and ROI reporting.
