Business Details
14 Years
experience
Premier Hotel Management Services in Plano, TX
Founded in 2012 by Peter Bheda, Frontera Hotel Group has established itself as a leader in hotel management through a commitment to integrity and operational efficiency. Our team specializes in reducing employee turnover, streamlining financial workflows, and adapting to market changes while maintaining strong brand partnerships with Marriott, Hilton, Hyatt, and other major hospitality brands. We prioritize creating environments where employees thrive, enabling them to deliver exceptional service that exceeds guest expectations and drives profitability for investors. With expertise in asset management, revenue optimization, and brand compliance, we position each hotel as a unique profit center tailored to its market. Our comprehensive approach includes customized sales strategies, revenue management systems, and guest-centric service philosophies aligned with brand standards.By combining local market insights with global hospitality expertise, we enhance hotel identities through personalized food and beverage offerings and robust operational controls. Our leadership team brings over 100 years of combined experience across top-tier hospitality brands, ensuring strategic decision-making that maximizes investment returns. We offer complimentary operational reviews and partnership consultations to help hotel owners achieve their financial goals. Through continuous innovation and a focus on sustainable growth, we aim to be the preferred management partner for associates, guests, brands, and investors alike. Our dedication to excellence is reflected in our track record of expanding from three to 14 hotels within our first year of operation.
Services
Sales & Marketing
Revenue Management
Guest Services
Food & Beverage Development
Asset Management
Operations Optimization
Brand Compliance
Exit Strategy Consulting
Pre-Opening Services
Human Resources
Details
- Year established: 2012
Highlights and features
- We offer 100+ years of combined leadership experience across global hospitality brands.
- Our customized sales strategies optimize market-specific opportunities for hotel profitability.
- We maintain strict brand compliance while protecting investor interests through transparent operations.
- Our revenue management systems ensure optimal pricing and inventory control for maximum returns.
- We prioritize employee development to create a guest-centric culture aligned with brand standards.
Services
Sales & Marketing
Our sales and marketing team develops customized strategies based on property analysis, market trends, and customer segmentation. We implement revenue management, global sales initiatives, and digital marketing campaigns across social media, OTAs, and web platforms to maximize occupancy and brand visibility while aligning with market-specific opportunities.
Revenue Management
We provide full revenue management support including system implementation, weekly strategy reviews, channel optimization, and annual budget planning. Our data-driven approach ensures optimal daily pricing, inventory control, and forecasting accuracy to maximize hotel profitability while maintaining competitive positioning in dynamic market conditions.
Guest Services
Our guest-centric service philosophy is embedded in recruitment and training programs that align with brand standards. We cultivate a service-oriented culture through team development initiatives that enhance guest interactions, improve satisfaction scores, and create memorable experiences that drive repeat business and positive reviews.
Food & Beverage Development
We create locally inspired food and beverage programs tailored to each hotel's environment. Our approach balances culinary creativity with financial controls through menu engineering, inventory management, and expense tracking systems that enhance guest experiences while maintaining profitability and operational efficiency across dining operations.
Asset Management
Our asset management services focus on preserving property value through brand compliance, PIP negotiation, and energy management programs. We implement preventive maintenance schedules and facility upgrades that protect investments while ensuring operational efficiency and regulatory compliance across all managed hotel properties.
People
Peter Bheda
Chairman & CEO
With extensive hospitality industry experience, Peter Bheda founded Frontera Hotel Group in 2012 and has led its rapid expansion while maintaining a focus on operational excellence and strategic growth.
Zuhair Bheda
SVP & Chief Development Officer
Zuhair Bheda specializes in hotel development and franchise negotiations, leveraging deep industry relationships to secure strategic partnerships that align with Frontera's growth objectives and brand diversification strategy.
Yodvadee Poekachaipatt
VP of Sales
As VP of Sales, Yodvadee oversees revenue generation strategies and brand relationships, utilizing market expertise to develop sales action plans that drive occupancy and profitability across managed properties.
Abdul Bheda
VP of Operations
Abdul Bheda manages day-to-day hotel operations, implementing efficiency improvements and quality control measures that ensure consistent service delivery and compliance with brand standards across all properties.
Linnet Bautista
Corporate Director | Sales & Revenue Optimization
Linnet leads revenue optimization initiatives and sales strategy development, combining analytical expertise with market insights to maximize returns through dynamic pricing models and targeted sales campaigns.
Questions
What hotel brands does Frontera Hotel Group manage?
We are approved to manage properties under Marriott, Hilton, Hyatt, Intercontinental Hotels Group, Radisson, Wyndham Hotels, and several independent brands.
How does Frontera approach revenue management?
Our revenue management includes system implementation, weekly strategy reviews, channel optimization, and annual budget planning to maximize profitability through data-driven pricing decisions.
What exit strategy services do you offer hotel owners?
We provide market timing analysis, investment return projections, and transaction execution services to help hotel owners optimize their asset disposition strategies.
How do you ensure brand compliance across managed properties?
We maintain strict brand compliance through regular quality control audits, PIP negotiation expertise, and training programs that align with each brand's specific service standards.
What food and beverage services do you offer?
We develop customized menus with local flavors while implementing cost controls and inventory systems to ensure profitability and guest satisfaction in dining operations.
