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Business Details
43 Years
experience
Trusted Hotel Management Experts Since 1983
Founded in 1983 by Joseph DePalma, our company has established itself as a premier national hotel management firm with deep expertise in operations, turnarounds, and development. Our four core principlesknowledge, service, communication, and ethicsguide every decision we make, ensuring we deliver quantifiable results for independent owners, investment groups, and financial institutions. With decades of experience managing properties ranging from limited-service to full-service resorts, we combine industry insight with hands-on leadership to drive profitability and guest satisfaction. Our team's active involvement in industry organizations and franchisor partnerships allows us to implement cutting-edge strategies that consistently exceed property goals.

Through regular corporate visits, performance benchmarking, and stakeholder communication, we maintain transparency and accountability across all managed assets. Our commitment to ethical practices has earned us long-term client relationships and referrals, solidifying our reputation as one of the longest-serving hospitality management companies in Texas and the United States. From pre-opening development to asset repositioning, we provide tailored solutions that enhance operational efficiency and maximize asset value.
Services
Hotel Turnarounds Asset Management Preopening Development Operations Consulting REO Management
Details
  • Year established: 1983
Highlights and features
  • We offer 40+ years of specialized expertise in hotel operations and turnarounds.
  • Our team implements proven strategies for quantifiable improvements in profitability.
  • We maintain active industry partnerships with franchisors and financial institutions.
  • Our communication plan includes regular corporate visits and performance benchmarking.
  • We've earned long-term client relationships through ethical business practices.
What people say
Best Hotel Opening 2022 Top 10 Deltas in North America 65% revenue increase Dramatic service score improvements Successful brand audit clearance
Services
Hotel Turnarounds
Specialized intervention for underperforming properties through operational restructuring and brand compliance. Our team implements targeted sales strategies, staff retraining, and financial optimization to restore profitability. Proven success in elevating properties from bottom 25% performance to top 10 rankings within brand portfolios.
Asset Management
Comprehensive financial and operational stewardship for hotel investments. Services include budget oversight, capital expenditure planning, and performance benchmarking against market metrics. We ensure alignment between ownership objectives and day-to-day operations through transparent reporting and strategic guidance.
Preopening Development
Full lifecycle support for new hotel openings including staffing, brand standard implementation, and revenue strategy development. Our experts coordinate with franchisors to ensure compliance while establishing local market presence through targeted marketing and sales initiatives.
REO Management
Specialized receivership services for bank-owned properties including asset stabilization and value preservation. We conduct property assessments, implement security protocols, and develop transition plans while maintaining brand standards during ownership changes.
Operations Consulting
Strategic evaluation of hotel operations with actionable recommendations for improvement. Our analysis covers financial metrics, guest satisfaction scores, and staff efficiency to identify opportunities for increased profitability and market competitiveness.
People
Brian DePalma
Chief Executive Officer
Third-generation hospitality leader with extensive industry experience guiding strategic direction and corporate governance. Oversees all management operations while maintaining family-driven business values established in 1983.
Chris DePalma
EVP HR
Human resources executive specializing in hospitality workforce development and organizational culture. Implements training programs that enhance guest satisfaction scores and employee retention across managed properties.
Brian Gessner
SVP of Operations
Hospitality operations expert with proven success in improving property performance metrics. Leads implementation of operational efficiencies that consistently elevate guest satisfaction and financial results.
Kaley Barnard
SVP Corporate Sales
Sales strategist focused on maximizing revenue through brand platform utilization and account relationship development. Achieved 65% business transient revenue growth in competitive market conditions.
Chrystal Nash
Director of Accounting
Financial management professional ensuring accurate reporting and compliance across all managed assets. Oversees budget preparation, cash flow projections, and financial analysis for hotel operations.
Questions
What types of hotels do you manage?
We manage full-service, extended-stay, and limited-service properties including convention hotels and resorts across Texas and nationwide.
How do you improve underperforming properties?
We implement targeted sales strategies, staff retraining programs, and financial optimization while maintaining brand compliance to restore profitability.
What REO services do you offer?
Our REO services include property stabilization, asset security, brand standard compliance, and transition planning for distressed hotel assets.
How long have you been in business?
We've provided hotel management solutions since 1983, making us one of the longest-serving firms in the industry.
Can you help with hotel pre-opening operations?
Yes, we offer complete pre-opening support including staffing, brand implementation, and revenue strategy development for new properties.
What sets you apart from competitors?
Our family-driven values combined with 40+ years of experience deliver personalized service and proven results that exceed industry standards.