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Business Details
41 Years
experience
Expert Hotel Investment and Management Services
Founded in 1985, Hei Hotel has established itself as a leading privately held hotel investment and third-party management company. Our success stems from a pioneering culture of investing in passionate, talented associates who drive exceptional guest experiences and maximize hotel real estate value. With expertise in Urban, Super-Suburban, and Resort locations, we specialize in Luxury, Upper-Upscale, and Premium Select Serve properties, delivering institutional-grade results through a unique blend of artful guest experience programming and data-driven operational strategies. Our track record includes over $15 billion in hotel transactions and a proven ability to generate strong investor returns while maintaining deep relationships with industry-leading REITs and Private Equity firms.

We operate under the HEI Loves philosophy, treating associates as family with best-in-class compensation, advancement opportunities, and mentorship programs. Our portfolio spans 100+ assets across 30+ capital partners, combining iconic franchise brands with innovative lifestyle hotels. As early adopters of soft-branded franchises, we've developed proprietary technology tools to optimize independent hotel performance. Our leadership team brings decades of hospitality experience, having navigated multiple economic cycles while maintaining a consistent focus on operational excellence and stakeholder value creation. This enduring approach has earned us recognition as one of the most active investors in institutional-quality hotel assets across North America.
Services
Hotel Investment Management Third-Party Management Brand Partnerships Lifestyle Hotel Development Revenue Optimization Portfolio Strategy Luxury Hotel Operations Independent Hotel Branding Market Positioning Asset Maximization
Details
  • Year established: 1985
Highlights and features
  • 35+ years of proven success in hotel investment and management
  • HEI Loves culture prioritizes associate development and satisfaction
  • Portfolio of 100+ institutional-grade hotel assets across major markets
  • Proven track record generating 21% IRR across $15B in transactions
  • Specialized expertise in Urban, Super-Suburban, and Resort locations
Services
Hotel Investment Management
HEI's hotel investment management focuses on institutional-grade properties through acquisitions, developments, and value-add opportunities. Our expertise spans Luxury, Upper-Upscale, and Premium Select Service segments, targeting Urban, Super-Suburban, and Resort locations. With over $15 billion in transaction experience, we deliver strategic capital deployment and asset optimization for institutional investors.
Third-Party Management
Our third-party management services combine operational excellence with brand expertise across 100+ hotel assets. We specialize in maximizing performance through customized revenue strategies, associate development programs, and technology-driven efficiency solutions while maintaining brand integrity for both franchise and independent properties.
Lifestyle Hotel Development
HEI pioneers lifestyle hotel development through innovative brand positioning and independent concept creation. Our portfolio includes early adopter status for major lifestyle brands like Le Meridien and Autograph Collection, along with proprietary soft-branding strategies that differentiate properties in competitive markets while maintaining institutional investment appeal.
Revenue Optimization
Our revenue optimization platform integrates data analytics with market-specific programming to maximize hotel performance. Through proprietary technology tools and experienced revenue management teams, we drive both top-line growth and operational efficiency across all asset classes and market conditions.
Brand Partnerships
HEI maintains strategic relationships with major hotel brands while pioneering new lifestyle concepts. As the largest independent operator of Westin hotels, we combine franchise expertise with innovative brand development capabilities to create value through positioning, marketing, and operational execution across 30+ capital partner relationships.
Questions
What types of hotels does HEI specialize in?
HEI focuses on Luxury, Upper-Upscale, and Premium Select Service hotels in Urban, Super-Suburban, and Resort locations, managing both branded and independent lifestyle properties.
How does HEI maximize hotel real estate value?
We combine artistic guest experience programming with data-driven operational strategies, leveraging 35+ years of expertise in asset positioning, brand partnerships, and revenue optimization.
What is HEI Loves culture?
Our HEI Loves philosophy prioritizes associate development through best-in-class compensation, mentorship programs, and career advancement opportunities to drive exceptional guest experiences.
What markets does HEI operate in?
We maintain a strategic presence in 23 of the top 25 US metro markets, focusing on locations where Fortune 500 companies operate and business travelers frequent.
What is HEI's investment track record?
HEI has invested in $15 billion of hotel assets with a 21% gross IRR across completed funds, maintaining top 5% fund performance rankings in the hospitality sector.