Business Details
Emergency
services
Expert Hotel Management Services for Property Owners
Birch Lake Hospitality operates as a hotel management company dedicated to enhancing property performance through hands-on leadership and strategic oversight. Our approach focuses on optimizing operational efficiencies, sales, and marketing while prioritizing guest satisfaction. With daily property visits and personalized management, we ensure consistency in service quality across all locations. Our team implements systems for expenditure negotiation, guest concern resolution, personnel management, and emergency response protocols. In sales and marketing, we develop tailored strategies leveraging franchised partnerships, digital campaigns, and SEO to maximize revenue without compromising guest experience.Our leadership team brings decades of hospitality expertise, including roles in general management, operations, and revenue optimization. We emphasize transparent communication with property owners and investors, aligning our goals with long-term value creation. Our regional directors combine local market knowledge with national industry standards to drive success. Through active participation in professional boards and community organizations, we maintain a commitment to industry leadership and ethical practices. Our mission remains centered on delivering superior returns for properties while fostering a culture of excellence in hospitality management.
Services
Operations Management
Sales & Marketing
Revenue Optimization
Guest Service Training
Property Maintenance
Owner Reporting
Emergency Response
Marketing Strategy
Personnel Management
Budget Oversight
Details
- Year established: 2025
Highlights and features
- We implement hands-on management with daily property visits
- Our team has 15-30 years hospitality leadership experience
- We combine local market expertise with national franchise resources
- We maintain transparent owner communication through regular reporting
- Our emergency response protocols ensure operational continuity
Services
Operations Management
Our operations management service implements hands-on oversight through daily property visits and personalized management. We handle expenditure negotiations, personnel matters, and preventative maintenance while maintaining strict security and communication protocols. Our team ensures consistent guest service standards across all managed properties through direct involvement and real-time problem solving.
Sales & Marketing
Our sales and marketing strategy combines franchised partnership resources with customized local campaigns. We develop targeted advertising initiatives, digital media strategies, and SEO optimization while implementing CRM programs to maximize revenue potential. Our approach balances market-specific demographic insights with proven brand development techniques.
Emergency Response
Emergency response management provides 24/7 operational support for unexpected situations. Our protocols include immediate communication channels, on-site personnel training, and contingency planning to maintain business continuity during critical incidents. This service ensures properties maintain safety standards and operational stability during emergencies.
People
Gavin Fawbush
President
15-year hospitality leader with executive roles at major hotel brands. University of South Dakota graduate who focuses on operational excellence and ownership-driven management strategies.
Matt Williams
Founder
30-year hospitality veteran with hotel ownership experience. Developed operational frameworks that combine hands-on management with strategic marketing to deliver superior property returns.
Andy Woodrick
Regional Director
25+ years in hospitality leadership with experience managing Hilton, Doubletree, and resort properties nationwide. Holds multiple board positions in tourism and community organizations.
Jess Bratrud
Regional Director
15-year hospitality expert specializing in operations optimization and guest satisfaction strategies. Concordia University graduate with proven success in property performance improvement.
Erik Metzler
Director of Sales, Marketing & Revenue Management
25-year hospitality professional with Marriott International experience. Specializes in revenue optimization, digital marketing strategies, and hotel operations management across multiple brand platforms.
Questions
What hotel brands do you work with?
We manage properties across multiple brands including GrandStay, Best Western, Wyndham, and independent hotels.
How do you improve property revenue?
Through hands-on management, targeted marketing campaigns, and revenue optimization strategies tailored to each property's market.
What geographic areas do you serve?
We currently manage hotels across Iowa, Minnesota, Wisconsin, South Dakota, and Northern Minnesota.
How do you handle property maintenance?
Our preventative maintenance programs include regular inspections, budget oversight, and emergency repair protocols.
What makes your management approach unique?
We combine daily on-site presence with data-driven decision making and owner-focused communication for optimal results.
