Business Details
9 Years
experience
Luxury Boutique Hotel in Downtown Florence, AL
Since opening our doors in July 2017, we have dedicated ourselves to preserving the authenticity of our Florence, Alabama location while offering a luxury environment for discerning guests seeking unique experiences. Our 10 themed suites celebrate the cultural heritage of the Shoals area through music, fashion, art, and history, complemented by a 3,200-square-foot common area featuring eclectic decor and event hosting capabilities. We prioritize privacy with keyless entry systems and unobtrusive service, operating from 10:00 AM to 9:00 PM daily while maintaining 24/7 guest access to accommodations.Recognized as USA Today's 2024 #1 Boutique Hotel in America, we combine historical elements like exposed brick walls and original wood floors with modern amenities including private balconies and smart televisions. Our mission extends beyond hospitality to showcase northwest Alabama's cultural fabric through curated experiences that have earned accolades from Southern Living Magazine and repeat visits from satisfied guests.
Services
Themed Suites
Event Hosting
GunRunner Bar
Spa Services
Gift Cards
Details
- Year established: 2017
Highlights and features
- We offer 10 uniquely themed suites celebrating the Shoals region's cultural heritage
- Our property combines historical architecture with modern luxury amenities
- Recognized as USA Today's 2024 #1 Boutique Hotel in America
- Located within walking distance of restaurants, shops, and university campus
- We provide both private stays and exclusive event hosting capabilities
What people say
Unique experience
Amazing balcony view
Far surpassed expectations
Very clean
Finest hotel ever
Services
Themed Suites
Our 10 uniquely designed suites celebrate the Shoals region's cultural heritage through themes like music legends, fashion designers, and historical landmarks. Each features private balconies, luxury bedding, and modern amenities while preserving historical elements like exposed brick walls and original wood floors. Guests enjoy keyless entry and exclusive access to all property areas.
Event Hosting
The 3,200-square-foot common area with ornate chandeliers and historical architecture accommodates corporate gatherings, weddings, and special events. Our 'Run of House' package offers exclusive access to all 10 suites and common spaces for private celebrations, featuring comfortable seating areas and a large wooden bar inlaid with honeycomb onyx.
GunRunner Bar
Located in the center of the common area, our fully stocked bar serves guests daily with extended hours on weekends. The rooftop bar offers additional space for evening gatherings, featuring premium spirits and local craft beverages in a setting that combines modern luxury with historical architectural elements.
Spa Services
GunRunner Spa provides skincare treatments, massages, and injectables at our adjacent facility. Services include HydraFacial treatments, therapeutic massages, and FDA-approved cosmetic procedures performed by licensed professionals using advanced techniques and premium products in a meticulously designed relaxation environment.
Gift Cards
Purchaseable online, our gift cards offer flexible options for stays, spa treatments, or bar services. Recipients can book suites featuring private entrances, large walk-in showers, and modern amenities while experiencing the property's unique blend of historical authenticity and contemporary luxury.
Questions
What makes GunRunner Boutique Hotel unique?
Our 10 themed suites celebrate the Shoals region's cultural heritage through music, fashion, and history, combined with modern luxury amenities in a historic downtown Florence location.
Are all suites available for private bookings?
Yes, our 'Run of House' package offers exclusive access to all 10 suites and common areas for special events and private celebrations.
What nearby attractions are accessible?
We're within walking distance of restaurants, Billy Reid's flagship store, University of North Alabama campus, and historical attractions in downtown Florence.
What spa services are available?
Adjacent GunRunner Spa offers skincare treatments, massages, injectables, and body treatments with services available by appointment.
What are the bar operating hours?
Main bar: Sunday-Thursday 3PM-9PM, Friday-Saturday 3PM-10PM. Rooftop bar: Sunday-Wednesday 3PM-9PM, Thursday 3PM-10PM, Friday-Saturday 3PM-Midnight.
