Business Details
21 Years
experience
Your Trusted Partner for Hotel Management Solutions
S & L Hospitality has established itself as a premier hospitality development and management company since its inception in 2005. Our expertise traces back to the foundational work of our founder in real estate development and management, including a pivotal role in shaping Great Wolf Resorts. With a proven track record of managing over 45 hotels and indoor waterpark resorts across 19 states, we combine decades of industry experience with a commitment to innovation. Our team has overseen the development and management of more than $900 million in assets, including hotels, resorts, and indoor water parks, while maintaining partnerships with industry giants like Marriott, IHG, Hilton, and Choice Hotels. We specialize in full-service property management, offering tailored solutions in operations, marketing, asset protection, and guest experience.Our corporate team comprises experts in operations, purchasing, human resources, accounting, sales, marketing, IT, and digital media, ensuring unparalleled attention to detail and measurable results. We are approved operators for major hotel brands and provide specialized support for independent establishments, focusing on development, conversion, and management. Our headquarters in Verona, WI, serves as the hub for our nationwide operations, where we continue to expand into social media and web design strategies to enhance guest connections and drive growth. Our family-oriented approach to hospitality sets us apart, emphasizing relationships and long-term partnerships in an industry often perceived as transactional.
Services
Hotel Management
Development
Receivership Management
Portfolio Management
Property Management
Asset Protection
Marketing Strategy
Operations Oversight
Guest Experience
Financial Reporting
Details
- Year established: 2005
Highlights and features
- We partner with major hotel brands like Marriott, IHG, Hilton, and Choice Hotels.
- Our team has managed over $900 million in hospitality assets nationwide.
- We provide integrated services in operations, marketing, and asset protection.
- Our leadership includes founders of Great Wolf Resorts with 45+ managed properties.
- We combine family values with 30+ years of industry expertise for personalized service.
Associations and certifications
- Marriott Hotels International
- IHG
- Hilton Hotels Corporation
- Choice Hotels International
Services
Hotel Management
S & L Hospitality provides comprehensive hotel management services, overseeing daily operations, guest satisfaction, and financial performance. Our team ensures compliance with brand standards while optimizing profitability through strategic marketing and cost management. With expertise in franchise and independent hotel operations, we deliver tailored solutions to maximize asset value.
Development
Our development services focus on transforming hospitality assets through strategic planning, design, and execution. We specialize in new construction, conversions, and renovations, leveraging industry partnerships to ensure projects meet market demands. Our approach combines financial acumen with operational insights to enhance property performance and guest experiences.
Receivership Management
S & L Hospitality offers receivership management to stabilize underperforming assets, improve profitability, and increase property value. We implement operational efficiencies, financial restructuring, and brand compliance strategies. Our team's experience with major hotel brands ensures alignment with industry standards while restoring asset viability.
Portfolio Management
We manage diverse hospitality portfolios, providing centralized oversight of operations, financials, and marketing across multiple properties. Our services include performance analytics, vendor coordination, and compliance monitoring. This approach ensures consistent quality, brand integrity, and optimized returns for owners.
Marketing Strategy
Our marketing team develops data-driven strategies to enhance property visibility and guest engagement. Services include brand positioning, social media campaigns, and web design. We leverage digital tools to attract target audiences, drive bookings, and strengthen long-term customer relationships for sustained growth.
People
Eric Lund
Owner
Founder of S & L Hospitality with over 30 years in hospitality. Led development of Great Wolf Resorts and manages all aspects of company operations and new business development.
Brenda Engelman
Director of Sales
Leads strategic sales efforts for S & L Hospitality's portfolio. Specializes in market analysis, brand standards, and media campaigns with extensive experience in hospitality sales leadership.
Andrew Stephenson
Chief Operating Officer
30+ years of hospitality experience in development, operations, and revenue management. Oversaw operations for 14 franchise hotels and 10 waterpark resorts, ensuring quality and service excellence.
Aaron LaVoy
Director of Marketing and Creative
Develops marketing strategies and creative collateral for properties. Brings expertise in brand services and digital media from roles at S & L Hospitality and Great Wolf Resorts.
David Lund
Director of Development
Manages development, IT, and procurement initiatives. Oversees asset management and vendor relationships, ensuring properties meet brand standards and operational efficiency.
Questions
What services does S&L Hospitality offer?
We provide hotel management, development, receivership management, portfolio oversight, and marketing strategy services for franchise and independent properties.
How experienced is S&L Hospitality's team?
Our leadership has over 30 years of hospitality experience, including managing $900M+ in assets and developing 45+ hotels and resorts nationwide.
Which hotel brands does S&L Hospitality partner with?
We are approved operators for Marriott, IHG, Hilton, and Choice Hotels, ensuring compliance with major brand standards.
What areas does S&L Hospitality serve?
We operate across Wisconsin, South Dakota, North Carolina, Iowa, and North Dakota, with nationwide franchise and independent property partnerships.
How does S&L Hospitality approach property management?
We combine family values with industry expertise, offering tailored solutions in operations, marketing, and financial management to maximize asset performance.
