Business Details
39 Years
experience
Trusted Third-Party Hotel Management in Harrisonburg, VA
Jackson Hotel Management is a family-owned and operated business established in 1987, led by second- and third-generation hoteliers with deep expertise in hospitality. Based in Virginia, we specialize in third-party hotel management for midscale and upper-midscale properties across the Mid-Atlantic region. Our comprehensive services extend to restaurants, golf courses, and hospitality ventures, with a focus on enhancing operational efficiency, guest satisfaction, and owner returns. We prioritize employee experience to foster memorable guest interactions, supported by tailored training programs and a commitment to industry advocacy. Our teams decades of experience, coupled with strategic partnerships and brand relationships, position us as a trusted partner for optimizing hospitality assets.We emphasize financial discipline through rigorous expense control, revenue management, and facility maintenance, ensuring long-term profitability for our clients. Our leadership actively participates in industry associations to influence favorable policies and maintain competitive advantage. Recognized for excellence through numerous awards, we deliver customized solutions for new developments, renovations, rebranding, and distressed property management. Our approach combines hands-on operational expertise with innovative sales strategies and digital reputation management to maximize market share. With a proven track record spanning over 35 years, we remain dedicated to elevating hospitality standards while maintaining transparency and accountability in all client relationships.
Services
Comprehensive Hospitality Management
Shared Sales Services
Hotel Accounting Services
Renovation | PIP | Development
Expert Witness Services
Details
- Year established: 1987
Highlights and features
- We offer 35+ years of specialized expertise in third-party hotel management across the Mid-Atlantic.
- Our team includes Certified Hotel Administrators and Revenue Management Executives with brand-specific experience.
- Proven success in managing renovations, PIP compliance, and distressed property turnarounds.
- Active industry advocacy ensures favorable regulatory environments for client properties.
- Customized revenue management strategies consistently outperform competitive sets on Star Reports.
What people say
High quality results
Excellent customer service
Award-winning service
Proven profitability
Decades of expertise
Services
Comprehensive Hospitality Management
Our full-service management covers daily operations, brand compliance, and performance optimization for midscale and upper-midscale hotels. We implement rigorous revenue management systems, facility maintenance protocols, and employee training programs to maximize profitability. With decades of experience across IHG, Choice, and other major brands, we ensure properties meet quality assurance standards while delivering exceptional guest experiences through service recovery frameworks and digital reputation management.
Shared Sales Services
We provide corporate-level sales leadership through our Certified Director of Sales, offering market analysis, competitive positioning, and revenue forecasting. Our team develops targeted marketing plans with defined rate structures, occupancy goals, and sales action plans tailored to each property's competitive set. Weekly performance tracking ensures alignment with financial objectives while leveraging brand resources for market share growth.
Hotel Accounting Services
Partnering with PBMares CPA firm, we deliver comprehensive accounting solutions including daily transaction processing, budget preparation, and compliance reporting. Our financial systems ensure accurate record-keeping aligned with Uniform System of Accounts standards, while monitoring flow-through percentages to maintain budgeted profit margins through rigorous expense control measures.
Renovation | PIP | Development
We manage full-scale renovations and franchisor-mandated Property Improvement Plans from initial planning through execution. Our services include design consultation, vendor management, and compliance coordination to ensure minimal operational disruption. For new developments, we provide site selection analysis, financing assistance, and brand standard implementation to position properties for long-term market success.
Distressed Hotel Management
Our team specializes in stabilizing underperforming properties through operational restructuring and financial repositioning. We implement immediate service quality improvements, cost optimization strategies, and brand compliance measures to restore profitability. With experience in receivership engagements and institutional partnerships, we deliver measurable turnaround results for distressed hospitality assets.
People
Brent Jackson
President
CHA award-winning leader with 20+ years in hospitality, recognized for guest satisfaction excellence and industry advocacy. Holds multiple brand advisory roles and implemented revenue growth strategies across 30+ properties.
Tom Jackson
Chief Executive Officer
Second-generation hotelier with hospitality degree from Florida State University. Certified Hotel Administrator and industry award recipient with board roles in major hospitality associations.
Mary Bayer
Corporate Director of Sales
Award-winning sales leader with expertise in revenue management and brand partnerships. Three-time IHG Director of Sales of the Year recipient with experience across major hotel chains.
Adam Jackson
Vice President - Hotel Operations
Third-generation hotelier with CHA and CRME certifications. Oversees brand compliance and operational strategy for the hotel portfolio while serving on industry legislative committees.
Jim Peck
Senior General ManagerMaryland
35-year hospitality veteran with experience managing luxury and mid-scale properties. Recognized for operational excellence and community leadership in Maryland's hotel industry.
Questions
What are the benefits of hiring Jackson Hotel Management?
We offer decades of hospitality expertise, strategic revenue management, brand compliance, and operational efficiency to maximize profitability and guest satisfaction.
How does Jackson Hotel Management improve hotel profitability?
Through expert revenue management, expense control, and market positioning strategies that consistently outperform competitive sets on Star Reports.
Do I need hospitality experience to own a managed hotel?
No. Our team handles all operational aspects, allowing owners to benefit from passive investment with active professional management.
What brands can Jackson Hotel Management operate?
We currently manage IHG and Choice Hotels properties, with prior experience in Best Western, Wyndham, and Hilton brands.
How does Jackson Hotel Management handle renovations and PIPs?
We lead full-scale renovations and franchisor-mandated PIPs, ensuring compliance, minimal operational disruption, and ROI optimization.
What additional services does Jackson Hotel Management provide?
We offer expert witness services, hospitality consulting, distressed property management, and short-term receivership engagements.
